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Launching & Growing The Beauty Code’s Online Presence Through Impactful Content Strategy

Client          :

The Beauty Code

Services     :

Content

Industry     :

Aesthetic & Wellness

Location    :

Muscat, Oman

Client Overview

Founded in 2022, Beauty Code sets the gold standard in the realm of wellness and beauty. We pioneer an innovative blend of integrative medicine with individually tailored treatment programs. Our approach is rooted in comprehensive diagnostics and screenings, designed to specifically address the unique concerns and enhance the inherent beauty of each client. At Beauty Code, we don’t just treat – we transform.

Content Overview

The primary goals for the website design and development project were:​
Enhance Online Presence: Develop a modern, user-friendly website to effectively represent SIEC’s services and values.​
Improve User Engagement: Create intuitive navigation and interactive features to facilitate better user interaction.​
Optimize for Conversions: Design the site to encourage inquiries and consultations from prospective students.​

Content Requirements

The Beauty Code approached OuterSpace Digital with:

  • Zero Online Presence – Needed full setup: visual identity, strategy, and content
  • Lack of Awareness – Target audience unfamiliar with their premium offerings
  • Trust Factor – In aesthetics, clients choose brands they trust visually and emotionally
  • Content Expectation – Needed sleek, minimal, and educational visuals that reflect luxury

Solution Provided

Our team designed and executed a holistic social media launch and management strategy:

1. Visual Identity Creation
 We developed a cohesive brand aesthetic—clean, elegant, and aligned with premium skincare branding.
2. Content Creation


  • Produced reels, carousels, static posts, and story designs covering:
    Treatment benefits, Skincare tips, Product education, Before/after results, Testimonials

3. Strategy & Execution

  • Planned content calendar aligning with clinic offerings and seasonal trends
  • Optimized captions with clear CTAs
  • Consistent posting strategy to build credibility and visibility

4. Growth & Community Building

  • Used trending audio and reels to boost visibility
  • Engaged with audience through polls, DMs, and story interaction
  • Ran campaigns around product launches and offers

Thank You!

YOUR VERY OWN DIGITAL ASSET