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Driving Sales & Engagement for Haila Wellness through Meta Ad Campaigns

Client          :

Haila Wellness

Services     :

Campaign

Industry     :

Health and Wellness

Location    :

Colombo, Sri Lanka

Client Overview

Haila Wellness is a Sri Lankan brand offering premium natural supplements including Ajwa Seed Powder Capsules, ACV Effervescent tablets, Electrolytes Effervescent tablets and Castor Oil Vegan Softgels. With a focus on holistic wellness, the brand supports health-conscious individuals with natural solutions for energy, immunity, and well-being. Our task was to enhance their digital presence and drive measurable sales growth in the local market.

Objective & Campaign Approach

The primary goals for the website design and development project were:​
Enhance Online Presence: Develop a modern, user-friendly website to effectively represent SIEC’s services and values.​
Improve User Engagement: Create intuitive navigation and interactive features to facilitate better user interaction.​
Optimize for Conversions: Design the site to encourage inquiries and consultations from prospective students.​

Campaign Strategy & Creative Execution

Strategy:
We focused on educating the audience on key wellness solutions while driving conversions through highly-targeted Meta creatives. Each ad was designed to match user intent, from casual scrollers to health-conscious shoppers.

Creative Highlights:

  • Ajwa Seed Powder Capsules – Highlighted for heart health, energy boost, and vitality. Ads emphasized “natural stamina support” and included strong social proof messaging
  • Apple Cider Vinegar Effervescent Tablets – Promoted for digestion, detox, and weight management. Visuals emphasized its refreshing effervescent form and everyday usability.
  • Electrolytes Effervescent Tablets – Marketed for hydration and energy replenishment, especially for active lifestyles. Messaging focused on quick recovery and natural mineral balance.

Solution & Strategic Outcomes

Our team delivered a full-funnel Meta ad solution that combined targeting precision with compelling storytelling. Key outcomes include:.

  • Increased product visibility and brand trust in the wellness space.
  • High-performing creatives led to consistent sales growth.
  • Engagement rates surged across Meta platforms, supporting both awareness and direct conversions.
  • Campaign success reflected in repeat traffic and improved ad recall among local users.

Thank You!

YOUR VERY OWN DIGITAL ASSET