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Kitted for Digital Kickoff! Launching an Online Store That Scores with Football Fans.

Client          :

Fusion Gear

Services     :

Website

Industry     :

Sportswear & Apparel

Location    :

Colombo, Sri Lanka

Client Overview

Fusion Gear, A brand redefining how football fans connect with their favourite clubs. Specializing in authentic and retro football jerseys, they’ve built a growing online community, delivering 800+ kits and earning the trust of fans both locally and globally. With a bold visual identity and deep passion for the game, Fusion Gear is quickly becoming the go-to destination for premium football fits.

Project Overview

The primary goals for the website design and development project were:​
Enhance Online Presence: Develop a modern, user-friendly website to effectively represent SIEC’s services and values.​
Improve User Engagement: Create intuitive navigation and interactive features to facilitate better user interaction.​
Optimize for Conversions: Design the site to encourage inquiries and consultations from prospective students.​

Client Requirements

Fusion Gear is a local powerhouse for football jerseys and gym apparel, delivering premium, high-energy designs to Sri Lankan football fans and athletes. Prior to working with Outerspace Digital, the brand operated mainly on social media, with no formal web presence.

Key Challenges They Faced:

  • No Website – Product discovery and brand interaction was limited to Instagram DMs.
  • Low Brand Trust – No centralized destination to learn about the brand or explore the product line.
  • Football Focus Not Captured Digitally – Their biggest selling point (football jerseys) wasn’t being showcased or structured clearly.
  • Not Ready for E-Commerce – Needed a clean, informative site to bridge the gap until a full online store is launched.

Fusion Gear needed a bold digital brand presence that energizes fans, builds trust, and sets the stage for scale.

Solution Provided

OuterSpace Digital took a consult-first approach, turning Fusion Gear’s fast-moving brand into a structured, user-friendly digital space that captures its core identity.

Here’s What We Delivered:

  • Custom Website Design – A visually dynamic layout highlighting football club jerseys as the core product.
  • Football-Centric Brand Strategy – Thematic storytelling, bold headers, and product categories around clubs and fan culture.
  • Mobile-Optimized Build – Sharp UI/UX tailored for mobile-first users with fast load speed and clean scroll experience.
  • Inquiry-Driven Pages – CTAs, contact forms, and social links to direct traffic into conversions.
  • Scalable Structure – E-commerce-ready layout built to expand seamlessly into full online sales in future.

Thank You!

YOUR VERY OWN DIGITAL ASSET