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Driving Student Leads & Brand Trust for SIEC Sri Lanka Through Meta Ad Campaigns

Client          :

SIEC Sri Lanka

Services     :

Campaign

Industry     :

Educational Consultancy

Location    :

Colombo, Sri Lanka

Client Overview

SIEC Education Sri Lanka is a premier overseas education consultancy dedicated to guiding Sri Lankan students toward global academic opportunities. SIEC Education offers comprehensive services including admissions consultation, visa assistance, and pre-departure support. With affiliations to over 700 partner institutions worldwide, SIEC ensures a seamless study abroad journey for aspiring students.

Objective & Campaign Approach

The primary goals for the website design and development project were:​
Enhance Online Presence: Develop a modern, user-friendly website to effectively represent SIEC’s services and values.​
Improve User Engagement: Create intuitive navigation and interactive features to facilitate better user interaction.​
Optimize for Conversions: Design the site to encourage inquiries and consultations from prospective students.​

Campaign Strategy & Creative Execution

Strategy:
Crafted content that resonated with the aspirations and concerns of prospective international students. Emphasized SIEC’s expertise, success stories, and the benefits of studying abroad.

Creative Highlights:

  • Destination-Focused Ads: Showcased opportunities in specific countries, highlighting universities and programs.
  • Success Stories: Featured testimonials from students who successfully secured admissions through SIEC
  • Event Promotions: Advertised upcoming education fairs and webinars hosted by SIEC.
  • Informational Content: Provided insights into visa processes, scholarship opportunities, and application tips

Solution & Strategic Outcomes

By aligning the campaign with the target audience’s needs and leveraging Meta’s advertising capabilities, the campaign achieved:

  • A significant increase in website traffic and consultation bookings.
  • Enhanced engagement rates on social media platforms.
  • Improved brand recognition and trust among the student community.
  • Successful conversion of leads into enrolled students across various international institutions.

Thank You!

YOUR VERY OWN DIGITAL ASSET